Indeed it is.
I never expected this from my daily butter, mind you.
And, as Lurpak tells us, never trust a symmetrical loaf. Not that you would, but it is nice to be reminded once in a while.
Mincing aside, I really like companies that do things like this because it is encouraging that not all businesses are boring or immoral or blinkered to just profits and sales at the expense of sense. I've been thinking for a while that we tend to distrust things that look a bit 'wonky', such as a bent carrot or a flat-on-one-side onion. It is good to be reminded that these wonks are natural and it is actually unnatural to be perfect. We've become accustomed to having everything perfect and having it now. We waste so much that needn't be wasted. But with messages like this, funny and unexpected, we can start to remember our natural roots, and that our imperfections are integral and normal.
How's that for some marg-induced ranting!
Go, Lurpak!!!
I never expected this from my daily butter, mind you.
And, as Lurpak tells us, never trust a symmetrical loaf. Not that you would, but it is nice to be reminded once in a while.
Mincing aside, I really like companies that do things like this because it is encouraging that not all businesses are boring or immoral or blinkered to just profits and sales at the expense of sense. I've been thinking for a while that we tend to distrust things that look a bit 'wonky', such as a bent carrot or a flat-on-one-side onion. It is good to be reminded that these wonks are natural and it is actually unnatural to be perfect. We've become accustomed to having everything perfect and having it now. We waste so much that needn't be wasted. But with messages like this, funny and unexpected, we can start to remember our natural roots, and that our imperfections are integral and normal.
How's that for some marg-induced ranting!
Go, Lurpak!!!
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